Following Up Your Customers
Copyright © 2010 Joe Robson
No, I'm not about to give a lecture on Marketing. But I have been in Direct Marketing for almost 30 years. So I know more than many people that the way to substantially improve your profits is with follow-up sales from your existing customers. Or as it's commonly called - Back End Sales.
I recently paid over $100 for an item on the Internet. 8 weeks later I still hadn't received a follow up. Perhaps they were too busy dreaming up expensive ways to find more NEW customers.
And this sorry state of affairs is much more widespread than some people realize - both on and off-line. But on the Internet there is ABSOLUTELY NO EXCUSE for not following up with your customers.
Even if you haven't yet got a second item to sell, you should still keep in touch. HOW?
With an AUTO RESPONDER.
It's cheap. It's simple. It's magic.
1) Send a Thankyou email. But make sure you build in plenty of re-assurance. This reduces the risk of the dreaded sickness called BUYERS REMORSE, which, if not treated in time, will lead to the fatal disease known as....
....... GIVE-ME-MY-MONEY-BACK.
2) A week later, send another email asking if they enjoyed your product. This is the ideal way to obtain TESTIMONIALS, as well as improving your product and service.
3) Encourage feed-back by inviting questions and suggestions. You'll be surprised how helpful people can be.
4) DON'T make a nuisance of yourself by overdoing it. But keep in touch and let your customer know you really CARE.
5) A month later... well I think you get the drift.
If you don't keep in touch with your customers, whether past present or future, you can guarantee one thing....
Someone else will.
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Joe Robson of http://www.adcopywriting.com is the co- author with Ken Evoy of Make Your Words Sell. Joe and Tom Glander own The Newbie Club http://www.newbieclub.com/?meetjoe which is bulging with unique NET and PC Newbie tutorials and a very professional Affiliate Program. CLICK NOW and get in on a lucrative ground floor opportunity!
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