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Online Marketing

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Building a brand from scratch is not an easy thing to do, especially if you are in a market that is very competitive.

Following are the most effective ways to build your brand using online marketing techniques.

Video Marketing, Conversational Marketing, Pay Per Click, Social Media Marketing, Email Marketing, Mobile Search Marketing, Search Engine Optimization, Affiliate Marketing, Banner Advertising and Application Marketing and Contextual Advertising.

Video Marketing includes creating videos that research proves will do well on the sites you are marketing to. e. g. Funny videos and Tutorials. Also

initiate streaming rich media ads on videos, alongwith purchasing pre-roll or post-roll ads on videos. Finally, distribute your video across these multiple video sharing sites.

Conversational Marketing includes Leverage sites to create a viral buzz online regarding your brand. Join as many forums as you can adequately sustain a quality contributor. Get to know who the industry voice is for your niche and post comments on there blogs. Contribute to online groups like google groups and myspace groups. Market yourself by adding a blog. Use advanced techniques to gain RSS subscribers for maximum exposure.

Pay Per Click includes pay per click networks like Google, MSN and Yahoo!. Also, do extensive keyword research to find optimal exposure and converting keywords. Try to find niches and keyword markets to target that are not as heavily competitive but are highly trafficked so your cost per click will be way down. Mind your ad quality.

Social Media Marketing includes activities in communities. Initiate social bookmarking campaigns online. Create content to support edits in wikipedia.

Email Marketing includes team with companies with double opt in lists. Sponsor mailing lists with companies who have a wide subscriber base.

Setup a network of sites geared towards lead generation. By capturing these leads you can use them for yourself or sell them to leading lead brokers.

Mobile Search Marketing includes creating a click to call campaign. Develop a mobile version of your site. Include jump links below your content as normal navigation on a mobile search page can cause problems when viewing on mobile devices.

Search Engine Optimization includes optimize all title tags and meta data according to your rev mix. Develop search engine friendly html sitemap. Develop quality internal linking structure. Create optimized html source code. Create optimized robots.txt. Create optimized XML sitemap.

Affiliate Marketing includes creating accounts in the 2 major affiliate networks, link share and commission junction. Evaluate your competitions affiliate program. Incentavize your affiliate deals to attract the affiliate and the consumers.

Banner Advertising includes examining potential sites demographics, get media break outs, consider Portal Advertising, weight your cost per acquisition model between the cost of CPM and CPC banner advertising.

Application Marketing includes creating a marketing campaign on Instant messangers.

Contextual Advertising includes initiating a PFI (pay for inclusion) campaign for in bound links with sites. Consider Pre Sale pages or Hosted Marketing packages.